Bad news for Netflix users, the price of the popular streaming service is going up. Starting this month, Netflix is raising the prices on their plans, some by as much as 10 percent for U.S. subscribers. The standard tier plan, which allows subscribers to watch on two screens at once, will go from $9.99 to $10.99 per month. The premium tier plan, which is available in Ultra HD and allows users to watch on up to four screens, jumps up from $11.99 to $13.99. The Basic $7.99 per month plan will stay the same price. Netflix stated that customers will be notified of the change based on their billing cycle, beginning on October 19th. Anyone who signs up for Netflix today and going forward will have to pay the new, higher prices and the cheaper rate will no longer be offered.